Life is, still, awesome
OPEN LETTER TO COVID-19 BY THOMAS MEYER, Desigual founder.
In 1984, life allowed me to create Desigual, a wonderful company filled with wonderful people. We’ve hit rock bottom together a few times —as many times as we’ve managed to bounce back. And each time we have learnt something valuable and
beautiful.
Today, life wants us to face a new challenge, an unexpected and devastating one. A global pandemic. You, COVID-19. But you’re also allowing us to learn something.
We’ve learnt a few things from you, like how even in the worst of times, life always gives you opportunities and moments of inspiration. Yes, thanks to you, we have remembered who we are, what our fundamental values should be, and
something that we sometimes forget: what matters and what doesn’t.
We’re also learning to be more humane. Because of you we’ve lost so much, so very much, but paradoxically, inversely proportional to all of those losses, we’ve gained value as people. Yes, you have given us our humanity back. Today we’re
more human than yesterday. We’ve reconnected with ourselves, with others and with the environment. You have once again enriched us with the essential.
We have also learnt a lesson of humility. You, a miniscule opponent, has made us rethink “what” we’re here for, “why” and “how” we should carry on. And you’ve shown us (in the harshest way possible) that things had to change. Now, from
home, we have enough time to reflect on all these things and think about what we can give back to the world as individuals.
Today, thanks to you, we’re united, we’re stronger and more certain about what our future should look like. Because yes, we’ve also learnt that, after all this, life won’t be the same. But we’re sure it will go back to being awesome. Of
that, I have no doubt.
Thomas Meyer
